Retail goes Big Brother: Facial ID technology to track shoppers’ spending habits February 3, 2014

 
Retailers have a new sales tool at their hand and they’re hoping it helps identify the big buyers: Facial recognition technology that tells when super spenders enter their stores.
 
Some stores already use the technology to alert when known shoplifters enter, via email or text alerts sent by specialized companies, like FaceFirst, The Daily Mail reported. Some stores already use it, too, to identify celebrities who come to shop. But now, companies want to take that technology a step further and tell when those with the biggest wallets and deepest pockets come in to shop.
 
By:  Cheryl K. Chumley - The Washington Times