When No One Is Just a Face in the Crowd - NY Times February 1, 2014

Facial recognition technology, already employed by some retail stores to spot and thwart shoplifters, may soon be used to identify and track the freest spenders in the aisles.

... and companies like FaceFirst, in Camarillo, Calif., hope to soon complement their shoplifter-identification services with parellel programs to help retailers reognize customers eligible for special treatment.

By:  Natasha Singer

Read More:  http://www.nytimes.com/2014/02/02/technology/when-no-one-is-just-a-face-in-the-crowd.html?_r=0