APEX: FaceFirst is a game changer for retailers
At the APEX Grocery conference, retailers shared their experiences using FaceFirst. Here are four ways grocers said facial recognition benefits help them reduce violence, prevent theft, and improve safety.
Stronger evidence = solid cases against worst offenders
APEX featured dozens of real-world cases where FaceFirst helped keep dangerous and habitual offenders out of grocery stores. Participants also highlighted how FaceFirst alerts prompted an accelerated response from law enforcement. FaceFirst’s actionable intelligence provides investigative leads for law enforcement and prosecutors to build solid cases. FaceFirst benefits include:
- Real-time, in-store alerts for known “bad actors”
- Enhanced intelligence that links offenders to locations and license plates
- Assisting law enforcement in their investigative process
Powerful investigation tools
FaceFirst’s investigation tools enhances law enforcement cooperation with retailers by offering Individual identification in combination with human intelligence verification. Reviewing footage to identify bad actors used to be tedious, but not with FaceFirst. “What used to take us hours and weeks to investigate now takes minutes,” a senior LP executive said during the event. After a bad actor is located, the FaceFirst algorithm can find every instance of that person entering their locations. The result? A human investigation with advanced AI confirmation that calculates past losses, plus date/time stamped results packaged for law enforcement and prosecutors.
Dramatic reduction of in-store violence
An executive from a large grocery retailer described how FaceFirst notifications—more than 80,000 to date—helped eliminate violent interactions with bad actors. Not one of those facial recognition alerts resulted in violence. Why? FaceFirst alerts facilitate preventive customer service upon store entry and reduce potentially violent post-theft interactions at the exit. In most cases, the bad actors left without purchase or theft.
Real-time intel for life-threatening situations
Active shooters, ORC thieves, and other violent offenders continue to plague retail. The unfortunate uptick in store violence highlights FaceFirst’s real-time utility during life-threatening situations. Depending on system configuration, law enforcement personnel may be able to see:
- How many assailants there are
- Whether assailants are armed
- Assailants’ locations within the store
- Store personnel and customer locations within the store
- Locations of people who may need medical help
FaceFirst: Stop violence, reduce theft, improve safety
Retailers using FaceFirst shared law enforcement partnership stories to highlight big wins getting the most violent and habitual offenders off the street. FaceFirst co-sponsored the APEX Grocery event to help LP professionals collaborate and address the industry’s most critical challenges. Actionable intelligence = safer stores and happier employees who can focus on selling. FaceFirst can help you create safer, more profitable stores—book a demo today.