By: Jesse Davis West January 08, 2018

LOS ANGELES – FaceFirst, the global leader in facial recognition for law enforcement agencies, announced today the appointment of Dan Merkle to the company’s Board of Advisors. Merkle will draw upon more than three decades of executive leadership to build strategic alliances and educate the law enforcement community about the growing impact of face recognition technology and biometric data.  

Merkle served as Chairman and CEO of Lexipol, the nation’s leading provider of state specific policies and integrated training, where he helped federal and local law enforcement agencies identify and mitigate emerging risks. The company was acquired by the Riverside Company in 2014. Subsequently, he was President of Veritone Public Safety, a cloud-based artificial intelligence media technology company, and Principal at FidusLink. In addition to having served on the board of both startups and multinational companies, Dan Merkle has served on advisory boards for the US Department of Energy, the State of Oregon, the City of Portland, the City of San Juan Capistrano, the Dean’s Advisory Board for the Argyros School of Business & Economics at Chapman University and as Chairman of the Forum for Corporate Directors.  

“Dan is an incredible leader and we are elated to add him to our team,” said FaceFirst CEO Peter Trepp. “His experience is unmatched and will be invaluable as we work together to bring the power of this incredible technology and data to more of the men and women who work to keep our communities safe.”  

“The FaceFirst team has created a platform that enables much smarter and safer policing,” said Merkle. “It’s a game changer, and I look forward to working with the FaceFirst team to as they continue to define the market.”  

Merkle holds a bachelor’s degree in Chemistry from Chapman University and an Executive Certificate from Harvard University. 

About FaceFirst 

FaceFirst, Inc., is a recognized leader in the global facial recognition market with industry-leading technology, patented  intellectual  property and world  class  customers. FaceFirst is the market leader in robust facial recognition software for law enforcement, including police, highway patrol, sheriff departments and other public safety agencies. The FaceFirst security platform is highly accurate and scalable, offering a full range of face recognition surveillance and mobile capabilities for a wide range of needs, including patrols, station security and event security.