FaceFirst CEO Peter Trepp appeared on Canada’s Business News Network (BNN) to discuss how facial recognition technology is transforming security as well as consumer experiences. Trepp weighed in on Apple’s new iPhone X, which uses face recognition technology in place of fingerprints to unlock the phone. When asked whether the phones can be fooled by a photograph, he stated, “Apple has spent a lot of time figuring out ways to make sure these phones can’t be spoofed. The technology used to identify your face is not going to be satisfied with just a photograph.”
When discussing the advantages of using face recognition as a means of identity authentication, Trepp noted that facial recognition offers advantages including being able to identify individuals from various angles as well as from a distance.
Trepp also discussed how face recognition is in the process of transforming customer experiences at retail stores. “If you see what Jeff Bezos is doing with Amazon Go,” said Trepp, “the consumer experience is about to shift in a major way.” He then revealed some of the potential ways that face recognition will soon provide retailers with unprecedented data about consumers including the ability to detect mood. As a result, retailers might instantly know when customers are in a good mood or when they’re frustrated. Customer service can therefore be better tailored to each individual, providing shopping experiences that far surpass the status quo.
According to Trepp, the key to great face recognition software is a great algorithm that has been throughly tested. “It’s really important to put many hours through the algorithms that make these calculations. We’ve put over 10 million hours through our algorithm. Every time you’re running new images through the algorithm and telling the algorithm what’s right and wrong, you get a better product, and those false positives go way down.”