By: firstcontrol January 10, 2020

Software Development Kit further strengthens the market-leadership position for FaceFirst’s facial recognition and video analytics suite. SDK will be showcased at NRF 2020: Retail’s Big Show

LOS ANGELES — January 9, 2020; FaceFirst, the leading U.S. computer vision company, announced today the availability of its SDK (Software Development Kit). This enables developers of security and identity verification products to incorporate advanced facial recognition and other video analytics into their solutions with just a few lines of code.

Retailers, transportation centers, hospitals, law enforcement agencies are just some of the organizations that trust FaceFirst face recognition and video analytics solutions to detect and deter real time threats and enhance customer engagement. The FaceFirst SDK helps technology teams quickly enable cameras, kiosks, terminals, and other IoT hardware products with frictionless identity verification and customer insights that proactively personalize the customer journey and reduce or eliminate identity fraud and crime.

“FaceFirst’s SDK transforms the ease with which developers build complete face recognition and video analytics solutions,” said Peter Trepp, CEO at FaceFirst. “The SDK falls right in line with our strategic goal of making FaceFirst the industry standard platform for organizations building safe communities, great customer experiences, and personalized services.”

Lightweight and easy to integrate, FaceFirst’s SDK includes native support for industry standards. It enables developers to customize and incorporate ID/transaction verification, password replacement, and personalized insights into their applications. The SDK can work online or offline, supports the Linux operating system and runs in a docker container to enable easy integration and embedding into any IoT device. It includes FaceFirst’s industry leading facial recognition for images and video and age / gender recognition capabilities.

FaceFirst will showcase its SDK at Booth 4030 at NRF 2020; The National Retail Federation’s ‘Big Show’ on January 11th to 14th at the Jacob K. Javits Center in New York.

To learn more about the FaceFirst SDK visit facefirst.com

About FaceFirst

FaceFirst creates safer communities, more secure transactions and great customer experiences. Powered by the FaceFirst computer vision platform, the company uses face recognition and automated video analytics to help retailers, event venues, transportation centers and other organizations prevent crime and improve customer engagement while growing revenue. FaceFirst is highly accurate, fast, scalable, secure and private. FaceFirst offers plug-and-play solutions for physical security, identity authentication, access control and visitor analytics, and robust SDK/APIs for easy integration into any system or platform.