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FaceFirst CEO Peter Trepp and CRO Dara Riordan were recently interviewed about how loss prevention leaders are using face recognition to prevent organized retail crime. The interview, conducted by Amber Bradley for D&D Daily, also covers how the technology will transform retail beyond loss prevention over the next five years.
Some of the key topics covered include:
Bridging the Gap Between Online and Offline
The interview covers how facial recognition technology can help retailers bridge the gap between Buy Online Pick Up in Store (BOPIS), customer experience and loss prevention. According to Dara Riordan, “frictionless commerce will give customer an experience that is quick [and] tailored to what they want.”
The Future of Facial Recognition Technology
In the interview, Peter Trepp tells Amber Bradley that while loss prevention has largely been the first department in retail to adopt facial recognition technology, retailers will use face recognition in a variety of fascinating ways. Watch the video to find out what they are!
Busting Face Recognition Myths
Peter Trepp busts one of the most common facial recognition myths that journalists, politicians and other organizations frequently get wrong: that facial recognition is not accurate. Watch the video to see how Peter dubunks this myth.