By: Jesse Davis West March 13, 2019

A presentation by FaceFirst demonstrated how retailers could use its facial-recognition technology to engage with customers after they walked into stores.

The company’s chief executive, Peter Trepp, showed how stores could send automatic text messages to shoppers and receive their profiles to assist them better. He showed an example of a profile, which contained a shopper’s visit history, the minutes she spent in the store on her last trip, what she bought during that visit and the sum of her online purchases with the store’s chain.

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