By: William Tyree April 03, 2017

How safe are your customers and employees from retail violence? D&D Daily’s 2016 Retail Violent Death Report just came out, revealing some alarming data. There was more than one publicly reported retail death per day last year.

Retail Violence ReportOne common misconception is that retail deaths only occur at convenience stores or gas stations. While about half of retail deaths do occur at gas stations and convenience stores, big box retail chains are far from immune. In fact, 21% (over one fifth) of violent retail deaths occur at big box stores. Why? Unfortunately, large retail chains and superstores are frequent targets for robberies and organized retail crime (ORC).

There is absolutely no way to quantify the tragedy of losing an innocent human life to retail violence. The impact that such an event has on the victim’s family, co-workers, community and brand reputation cannot be overstated.

No one should have to lose their life for shopping or working at a retail store. That’s why it’s critically important for large box retail chains to do everything in their power to prevent violent crime and create a safe environment for shoppers and associates. Retailers need to ask themselves the hard question: am I really taking every reasonable measure to ensure the safety of my customers and employees?

To combat the dual threats of in-store violence and theft, many of big box retail brands are taking advanced measures to boost in-store security. This often includes hiring on-site security guards and installing cameras. But some of the world’s largest chains are going a step further by introducing biometrics.

Building a Safer Environment with Face Recognition for Retail

Face recognition is already revolutionizing retail security. Using a facial recognition platform like FaceFirst enables security personnel to know the instant an individual that poses a threat walks into a store. This may be an individual who is on a watch list of known criminals. Stores can also build their own list of individuals who have caused problems in a store before. Alerts can then be set up to tell security exactly what to do if a suspicious individual enters the location (e.g. watch them, call the police, escort them out of the store, etc.).

More and more big box retailers are implementing biometrics technologies like face recognition in order to prevent shoplifting and deter organized retail crime. These are huge benefits that lead to increases in ROI. But more large retail stores are seeing safety as one of the top benefits of implementing a face recognition solution.

Want to learn more how face recognition technology can help you improve security at your stores? Sign up for your free demo.