By: Jesse Davis West March 14, 2019

FaceFirst CEO Peter Trepp published an editorial in Retail Touchpoints on how retailers are using face recognition to thwart fraud and crime.

An increasingly large number of retailers are waking up to an unfortunate fact: despite loss prevention and asset protection professionals’ best efforts, organized retail crime and return fraud continue to rise. In order to combat these rising concerns, forward-thinking retailers have started employing facial recognition solutions to protect merchandise, employees and customers from threats. And while this technology is relatively new for retail, it just might prove to be the secret sauce for preventing shrink.

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