Security Cameras with Facial Recognition: A Game-Changing Technology for Retailers
Facial recognition security cameras are becoming more prevalent in stores.
Peter Trepp, CEO of FaceFirst, a leading biometrics platform provider, described the process. “FaceFirst detects known shoplifters and violent criminals as they walk into a retail environment. It works well in crowds, and can detect and recognize multiple faces at the same time,” Trepp explains. “The system intelligently selects the best possible angle and lighting condition from video footage, ensuring the best possible match.” Each image is scored and the best one has its biometric profile extracted and compared against each profile in the shoplifter database. If no match is found, the image is immediately deleted. If there is a match, an alert message is sent to the designated store associate’s smartphone