21
Nov
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By: Jesse Davis West On: November 21, 2018 In: Blog Comments: 0

The definition of privacy is in constant flux. Is Amazon Key a sign that we've entered a post-privacy era? Technology and privacy experts weigh in.

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13
Nov
0
By: Jesse Davis West On: November 13, 2018 In: Blog, News, News on Home Page Feed Comments: 0

FaceFirst, the leading face recognition platform for retail and public safety, today announced Mask-ID, a new privacy feature that helps individuals maintain anonymity within face recognition systems. Mask-ID instantly blurs facial images without compromising match accuracy.

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06
Nov
0
By: Jesse Davis West On: November 06, 2018 In: Blog Comments: 0

In his new book, The New Rules of Consumer Privacy, FaceFirst CEO Peter Trepp asked some business leaders how to prioritize these three vital factors. Here's what they had to say along with some of Peter's own thoughts on the subject.

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05
Nov
0
By: Jesse Davis West On: November 05, 2018 In: Blog, Home Page Comments: 0

In The New Rules of Consumer Privacy: Building Loyalty with Connected Consumers in the Age of Face Recognition and AI, FaceFirst CEO and author Peter Trepp has devised a set of rules that will help companies uphold consumers’ privacy without sacrificing their security and convenience.

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25
Sep
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By: Peter Trepp On: September 25, 2018 In: Insider Comments: 0

In addition to being a CEO, I’m also an amateur magician. As such, I think I’m uniquely qualified to say that what Google has managed to achieve with its privacy policy is nothing short of magic. Even if you only use two Google products, Gmail and Google Maps, it’s likely that...

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19
Sep
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By: Peter Trepp On: September 19, 2018 In: Insider Comments: 0

Even as I write this, market researchers at Hollywood studios are using face recognition technology to measure how a test audience reacts to a rough-cut blockbuster in real-time. Gone are the biased post-viewing quizzes. In its place is real-time data showing specific points in the story when audience members...

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10
May
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By: Jesse Davis West On: May 10, 2018 In: Blog Comments: 0

Last year, once-fringe concepts like neural networks and deep learning suddenly went mainstream, as The Wall Street Journal, Forbes, Fortune and other publications proclaimed it “the year of AI.” But the AI technology that has garnered the most attention has been face recognition. When Apple replaced the fingerprint scanner...

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27
Jun
0
By: Jesse Davis West On: June 27, 2017 In: Blog Comments: 0

As mass market face recognition rollouts like those at Facebook, Delta and JetBlue reveal, consumers are getting far more comfortable with the benefits of the technology, and brands are doing a great job of educating consumers about privacy. Many of the world’s top experts think that face recognition actually...

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14
Jun
0
By: Jesse Davis West On: June 14, 2017 In: Blog Comments: 0

As losses from ORC and shoplifting continue to climb, large retail chains are on the hunt for new ways to secure their stores. One of the most popular new loss prevention methods that large retail chains are investing in is facial recognition, as evidenced by data showing that the...

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