By: Jesse Davis West November 05, 2018

What does it take for companies to survive in today’s fast-changing landscape? The secret: balancing consumers’ often competing desire for privacy, security and convenience. 

That’s no easy task. Technological innovations have now made it possible to keep consumers safer than ever before, while offering brands never-imagined insight into consumer behavior. And yet, data breaches and privacy scandals undermine consumer confidence on a daily basis.   

It’s time for a new model.  In The New Rules of Consumer Privacy: Building Loyalty with Connected Consumers in the Age of Face Recognition and AI, FaceFirst CEO and author Peter Trepp has devised a set of rules that will help companies uphold consumers’ privacy without sacrificing their security and convenience. By following these rules, brands can create a win-win scenario that will maximize revenue, reduce crime, provide consumers with the best experience possible and ensure that consumers’ privacy is reasonably protected. 

Included in The New Rules of Consumer Privacy: 

  • The Five Privacy Principles every company must follow 
  • The new rules of responsible data handling, according to leading academics and visionaries 
  • How technology adoption has forever changed our expectations of privacy 
  • How to deliver security, privacy and convenience at the same time 
  • Why transparency matters to brand loyalty 
  • The global legislative landscape 
  • The future of Artificial Intelligence 

This book is a must-read for entrepreneurs, business leaders and anyone curious about face recognition, artificial intelligence or the future of privacy. Here’s how to order your copy. 

About Peter Trepp 

Peter Trepp is CEO of FaceFirst, a global patented enterprise-grade facial recognition software platform designed to be scalable, fast and accurate while maintaining the highest levels of security and privacy. As an executive leader, investor and entrepreneur, Peter has helped numerous technology companies achieve successful exits, including CSC’s purchase of ServiceMesh, BlackLine’s sale to Silver Lake Sumeru, and RedHat’s acquisition of Inktank. He earned his MBA at the UCLA Anderson School of Management and BS degree in Economics from UC Irvine. Peter is a widely quoted industry expert whose thought leadership has appeared in the Wall Street Journey, New York Times, Bloomberg, Digital Journal, Education Week, Business Insider and elsewhere.