By: Jesse Davis West August 28, 2018

We live in a world in which the concepts of privacy, security and convenience are often in opposition to each other. When conflicts occur, both consumers and companies can suffer greatly. One of the best examples of this paradox was Netflix’s infamous years-long contest to create a recommendation algorithm.

In the digital age, the concept of privacy is dynamic and increasingly difficult to define. So how can companies deliver amazing experiences on demand without violating privacy?

A new set of rules is needed for any company doing business in the 21st century. I propose a new set of guidelines called TRUST:

  • Training
  • Responsible Data Handling
  • Un-Enrollment
  • Self-Regulation
  • Transparency

The TRUST model is general and flexible enough to be adapted by virtually any business, but it’s especially fit for companies handling biometrics and personally identifiable information.