Our Mission

FaceFirst is creating a safer and more personalized planet with facial recognition technology. We empower organizations to detect and deter real time threats, transform team performance and strengthen customer relationships.

FaceFirst Experience

FaceFirst helps customers create safer communities, great customer experiences and personalized service through face recognition and AI. Using the FaceFirst platform, retailers, transportation centers, law enforcement agencies and other great organizations can stop crimes before they happen and improve customer engagement and loyalty. FaceFirst is highly accurate, scalable, secure and private.

Privacy Leadership

FaceFirst CEO Peter Trepp is the author of The New Rules of Consumer Privacy, which reveals how brands can elegantly balance their customers’ need for privacy, security and convenience in the age of face recognition and AI. learn more…

Our Privacy Commitment

FaceFirst maintains a strong commitment to personal privacy, which is reflected both in the mechanics of our product design and the best practices we impart to our customers. learn more…

USA American face recognition

Made in the USA

FaceFirst proudly leverages American innovation and workers to help create safer communities worldwide.


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