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Our Mission

FaceFirst is creating a safer and more personalized planet with facial recognition technology. We empower organizations to detect and deter real time threats, transform team performance and strengthen customer relationships.

FaceFirst Experience

FaceFirst helps customers create safer communities, great customer experiences and personalized service through face recognition and AI. Using the FaceFirst platform, retailers, transportation centers, law enforcement agencies and other great organizations can stop crimes before they happen and improve customer engagement and loyalty. FaceFirst is highly accurate, scalable, secure and private.

A Culture of Innovation

FaceFirst fosters a culture that rewards innovation and unites our team around our mission to build a safer and more personalized planet. Based on the overwhelming number of positive reviews by employees, FaceFirst has been featured in U.S.A. Today as one of the top companies to work for in Los Angeles. learn more.

Privacy Leadership

FaceFirst CEO Peter Trepp is the author of The New Rules of Consumer Privacy, which reveals how brands can elegantly balance their customers’ need for privacy, security and convenience in the age of face recognition and AI. learn more…

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Made in the USA

FaceFirst proudly leverages American innovation and workers to help create safer communities worldwide.