Our Mission

FaceFirst is creating a safer and more personalized planet with facial recognition technology. We empower organizations to detect and deter real time threats, transform team performance and strengthen customer relationships.


Joe Rosenkrantz

After suffering a personal loss in the 9/11 attacks, FaceFirst founder Joe Rosenkrantz began a quest to empower public safety officials with tools that would help prevent similar tragedies. FaceFirst was born.

Who We Serve

Face detection in crowded spaces

We help create safer and more personalized spaces for retailers, law enforcement agencies, transportation hubs, militaries, corporations and other great organizations around the world.

Our Privacy Commitment

Facial recognition privacy

FaceFirst maintains a strong commitment to personal privacy, which is reflected both in the mechanics of our product design and the best practices we impart to our customers. learn more…

Made in the USA

FaceFirst proudly leverages American innovation and workers to help create safer communities worldwide.


See FaceFirst in Action

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