Face Recognition for Retail Stores

Instantly Identify Known Shoplifters

Sentinel-IQ by FaceFirst can instantly detect known shoplifters the moment they enter a store. See why FaceFirst is the only face recognition platform trusted by Fortune 500 companies to proactively prevent shoplifting, organized retail crime and return fraud at scale.

Stop ORC

Detect and deter organized retail crime patterns across thousands of retail locations.

Rapid ROI

The industry’s most powerful face recognition platform for retail pays for itself within months.


FaceFirst’s Sentinel-IQ easily identifies and logs individual faces within crowded spaces.

Enterprise-Grade Face Recognition

FaceFirst was designed with the world’s largest retail chains in mind, offering retailers the ability to quickly scale and share intelligence across thousands of retail locations, while our proprietary algorithm maximizes accuracy and speed.

Network Effect

Performs flawlessly across thousands of stores, creating an efficient threat intelligence network.

Low Ownership Cost

Cloud and on-premises architecture options require less hardware and network bandwidth usage than ever before.

Easy VMS Integration

FaceFirst works with affordable high-quality surveillance cameras and integrates with VMS systems via API.

Reduce In-Store Violence

FaceFirst notifies your loss prevention team when dangerous criminals or disgruntled former employees enter the workplace, enabling store security to work proactively to ensure that associates and customers are safe from harm.

Safer, Smarter Stores

Provide a safer shopping experience and more efficient security for your customers.

Mobilized Security

With FaceFirst mobile, store security personnel always know where to go, who to look for and what to do.

Real-Time Intelligence

FaceFirst can identify threats, patterns and trends across thousands of geolocations.

Prevent Return Fraud 

Fraud-IQ by FaceFirst provides service teams with an added layer of intelligence that helps them identify dishonest returns in real time.  

Merchandise Protection

Ensure that dishonest customers don’t steal merchandise from shelves and pass them off as returns.

Instant Insight

Provide customer service personnel with contextual videos of customers entering the store during all returns.

Fast Enrollment

Instantly enroll dishonest customers in a database and get instantly notified the moment they return.

Calculate Your Savings

Would Your CFO Like to Reduce External Shrink by 34%? With FaceFirst, your service teams will spend dramatically less time dealing with fraudulent returns, and more time with your loyal customers.

FaceFirst Facial Recognition is:


real-time alerting and intelligence on demand


enterprise capability across unlimited locations


the industry’s most accurate matching


designed to protect personal privacy


Trusted Face Recognition for Retail Loss Prevention

FaceFirst is the global market leader in highly effective facial recognition systems for retail stores, including superstores, grocery, pharmacies and other retail environments. The patented retail security platform is designed to be scalable, fast and accurate while maintaining the highest levels of security and privacy. FaceFirst provides surveillance, access control, mobile face recognition, biometric data and an underlying software platform that leverages artificial intelligence to fight theft, organized retail crime and in-store violence. FaceFirst works with high-quality affordable cameras, and our API/SDK makes it easy to integrate with existing retail systems.


See FaceFirst in Action

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