Face Recognition for Retail Stores

Biometric surveillance for loss prevention

Detect and Deter Shoplifting

Status quo loss prevention strategies just don’t work anymore. See why FaceFirst is the only face recognition platform trusted by Fortune 500 companies to proactively prevent shoplifting at scale.

Stop ORC

Detect and deter organized retail crime patterns across retail locations.

Rapid ROI

The industry’s most powerful face recognition platform for retail pays for itself within months.

A Face in a Crowd

FaceFirst easily identifies and logs individual faces within crowded spaces.

Prevent Workplace Violence

FaceFirst notifies your loss prevention team when dangerous criminals or disgruntled former employees enter the workplace, enabling store security to work proactively to ensure that associates and customers are safe from harm.

Facial recognition software for police
Safer, Smarter Stores

Provide a safer shopping experience and more efficient security for your customers.

Security Superpowers

With FaceFirst mobile, store security personnel always know where to go, who to look for and what to do.

Watchlist as a Service

Build your own dynamic, curated watch list, or let FaceFirst start one for you.

facial recognition video surveillance

Intelligent Surveillance Analytics

Surveillance isn’t just about the present. It’s also about preparing for the future. FaceFirst predictive analytics help identify threat patterns so your team is always ready for what comes next.

Forensic Video

Our visual and keyword face matching searches deliver priceless forensic video evidence.

Accelerate Investigations

Easily search for identity and location matches to go back in time, uncovering crime patterns across thousands of locations.  

Easy Integration

FaceFirst works with affordable high-quality surveillance cameras and integrates to store systems via API.

Elevate Customer Service

Theft doesn’t just eat into your profit margins – it also cripples customer service. With FaceFirst, your service teams will spend dramatically less time dealing with fraudulent returns, and more time with your loyal customers.

Face recognition for Loss Prevention
Protect Privacy

Increase security and service while preserving biometric data from theft, loss or reproduction.

Preserve Merchandising

Shoplifters destroy vital in-store displays, lowering sales effectiveness.

Accurate Matches

FaceFirst easily sees past eyeglasses, wigs, hats and partial face coverings.

Calculate Your Savings

Would Your CFO Like to Reduce External Shrink by 34%? With FaceFirst, your service teams will spend dramatically less time dealing with fraudulent returns, and more time with your loyal customers.

FaceFirst Facial Recognition is:


real-time alerting and intelligence on demand


enterprise capability across unlimited locations


the industry’s most accurate matching


designed to protect personal privacy


Trusted Face Recognition for Retail Loss Prevention

FaceFirst is the global market leader in highly effective facial recognition software for retail stores, including superstores, grocery, department stores and other retail environments. Using artificial intelligence and deep learning, the FaceFirst face recognition retail security platform is highly accurate and scalable, offering a full range of biometric surveillance, mobile, access control and data capabilities to fight theft, fraud, organized retail crime and workplace violence. FaceFirst works with high-quality affordable cameras, and our API/SDK makes it easy to integrate with existing retail systems. 


See FaceFirst in Action

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