An essential BOOK for:
Customer Relations
Brand Management
Customer Experience
Consumer Technology
To survive in today’s fast-changing landscape, companies will need to balance consumers’ often competing desire for privacy, security and convenience.
In The New Rules of Consumer Privacy, FaceFirst CEO Peter Trepp establishes the new paradigm for the privacy contract between consumers and organizations that balances these three vital concerns.
Cogent and forward-thinking, futuristic yet pragmatic. Trepp writes with considerable knowledge and authority.
— Kirkus Reviews
- The Five Privacy Principles every company must follow
- The new rules of responsible data handling, according to leading academics and visionaries
- How technology adoption has forever changed our expectations of privacy
- How to deliver security, privacy and convenience at the same time
- Why transparency matters to brand loyalty
- The global legislative landscape
- The future of Artificial Intelligence
The Future of Privacy
Here’s what some prominent thought leaders are saying about the future of privacy:
My recommendation to business leaders is, think hard about what you’re offering vs. what you’re asking for. If you’re asking for a lot, you better be delivering a lot of perceived value on the part of the consumer.
Companies MUST assure customers that their data is secure and will not be shared with unscrupulous actors or is vulnerable to breaches. Convenience is only meaningful if customer data is protected.
I think the definition of privacy has changed much more than that it’s been abandoned; privacy is still something we value and safeguard even as we open up more of our lives to others.
We certainly want to have some control over who can listen, and how that information can be used, but in order to maximize a voice-interactive AI we are going to have to allow that AI to be a constant part of the conversation.
About Peter Trepp
Peter Trepp is CEO of FaceFirst, a global patented enterprise-grade facial recognition software platform designed to be scalable, fast and accurate while maintaining the highest levels of security and privacy. As an executive leader, investor and entrepreneur, Peter has helped numerous technology companies achieve successful exits, including CSC’s purchase of ServiceMesh, BlackLine’s sale to Silver Lake Sumeru, and RedHat’s acquisition of Inktank. He earned his MBA at the UCLA Anderson School of Management and BS degree in Economics from UC Irvine. Peter is a widely quoted industry expert whose thought leadership has appeared in the Wall Street Journey, New York Times, Bloomberg, Digital Journal, Education Week, Business Insider and elsewhere.