The New Rules of Consumer Privacy

An essential BOOK for:

Customer Relations
Brand Management
Customer Experience
Consumer Technology

To survive in today’s fast-changing landscape, companies will need to balance consumers’ often competing desire for privacy, security and convenience.

In The New Rules of Consumer Privacy, FaceFirst CEO Peter Trepp establishes the new paradigm for the privacy contract between consumers and organizations that balances these three vital concerns.

  • The Five Privacy Principles every company must follow
  • The new rules of responsible data handling, according to leading academics and visionaries
  • How technology adoption has forever changed our expectations of privacy
  • How to deliver security, privacy and convenience at the same time
  • Why transparency matters to brand loyalty
  • The global legislative landscape
  • The future of Artificial Intelligence

Find The New Rules of Consumer Privacy on:

The Future of Privacy 

Here’s what some prominent thought leaders are saying about the future of privacy:

About Peter Trepp

Peter Trepp is CEO of FaceFirst, a global patented enterprise-grade facial recognition software platform designed to be scalable, fast and accurate while maintaining the highest levels of security and privacy. As an executive leader, investor and entrepreneur, Peter has helped numerous technology companies achieve successful exits, including CSC’s purchase of ServiceMesh, BlackLine’s sale to Silver Lake Sumeru, and RedHat’s acquisition of Inktank. He earned his MBA at the UCLA Anderson School of Management and BS degree in Economics from UC Irvine. Peter is a widely quoted industry expert whose thought leadership has appeared in the Wall Street Journey, New York Times, Bloomberg, Digital Journal, Education Week, Business Insider and elsewhere.

Articles by Peter Trepp

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