Creating safer communities while maintaining a strong commitment to personal privacy.

Why We Need Facial Recognition

The men and women who devote their lives to safeguarding airports, stadiums, retail stores and other public spaces have an incredibly daunting task. Many acts of terrorism and workplace violence are carried out by known threats and would be preventable if not for the human brain’s extremely limited capacity to recognize faces. Through facial recognition technology, FaceFirst provides an opportunity to help people proactively detect and deter crime.

Private by Design

FaceFirst products are designed with privacy and security in mind, ensuring that personally identifiable information (PII) and biometric information is collected and stored, securely and with encryption. All the personal information stored in the FaceFirst system is protected, secured and isolated in multiple ways.

We fully support and abide by the data privacy principles established by applicable local privacy laws and regulations. As part of our commitment to data protection, we conduct external security audits and independent security testing on a regular basis.

Additional Steps We Take to Ensure Privacy:

Anti-Profiling

The FaceFirst system is designed to prevent utilizing the platform for any type of profiling by race, age, gender or national origin.

Encryption

Image data is encrypted both at rest and during transmission.

Data Breach Precautions

Biometric templates stored within the FaceFirst system cannot be converted back into a face image in the case of a data breach.

Data Purging

Surveillance data can be automatically purged at regular intervals to help protect privacy.

Checks and Balances

Role hierarchies ensure that only authorized individuals have the ability to approve and view enrollment images within the FaceFirst system.

Signage

Although not required by law, we encourage customers to post signage alerting customers when that biometric surveillance is being used for public safety purposes.

The New Rules of Consumer Privacy

by FaceFirst CEO Peter Trepp

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FaceFirst will collect and store your information for purposes of answering your questions about our products and services. Please see our privacy policy for further details.

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