When a traveler’s bag gets lost or stolen at an American airport, who do they blame? Is it the thief? The TSA? Ask your friends, and you’ll likely hear the same answer: the airline. It’s human nature: travelers tend to associate everything that happens on their trip with the airline that they choose to fly. Whether or not an airline contracts baggage handling to the TSA is beside the point. Every missing bag damages an airline’s brand. Unfortunately, a lot of bags go missing.