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Company Overview

FaceFirst: Fast, Accurate, Ethical Face Matching

FaceFirst is a global leader in highly effective face matching systems for retailers, hospitals, casinos, airports, stadiums, and arenas. FaceFirst’s software leverages artificial intelligence and human oversight to prevent violence, theft, and fraud. With FaceFirst, you can provide safer environments for your valued customers, patients, guests, employees, and associates. We design our patented video analytics platform to be scalable, fast, accurate, and ethical while maintaining high levels of security, privacy, and accountability. FaceFirst is based in Austin, Texas.


Austin Business Journal Hails FaceFirst Among Top Innovators

“You might not recognize this company at first glance, but it can certainly recognize you. FaceFirst just relocated to Austin from Los Angeles a few months ago. The startup has created facial recognition software; it can be used to spot criminals in a crowd, yes, but the company has also touted wider potential, like helping retailers ID customers and their buying history when they walk into a shop. ... The company is led by CEO and Chairman Dan Merkle."

A Culture of Innovation

FaceFirst fosters a culture that rewards innovation and unites our team around our mission to build a safer and more personalized planet. Based on the overwhelming number of positive reviews by employees, FaceFirst has been featured in U.S.A. Today as one of the top companies to work for in Los Angeles.

Based on anonymous employee survey data, Comparably has named FaceFirst among the top 15 companies to work for in Los Angeles. Read more in U.S.A. Today

FaceFirst, the market leader in facial recognition software, was named by Comparably, a leading workplace culture and compensation site, as one of the top 15 companies to work for in Los Angeles. The award was derived from sentiment ratings provided by employees who anonymously rated their employers on between March 8, 2018, and March 8, 2019.

The awards for Best Places to Work by Region were determined based on a series of 50+ structured and comprehensive workplace questions in core culture categories, including: Compensation, Leadership, Professional Development, Work-Life Balance, Perks & Benefits and more.

The answer to each question was given a numerical score and then compared to companies of similar size across the U.S. Additional weight was given to scores at companies with more participation from their employee base. Comparably awards are based purely on participation and scores; there were no fees or costs associated with participating, nor was nomination required.

“Comparably’s Best Places to Work in Los Angeles recognizes the most outstanding companies in this region, as rated on by employees,” said Jason Nazar, Comparably CEO. “Based on the highest scores in nearly 20 workplace culture categories, from compensation and leadership to perks and benefits, it is clear that these organizations truly are the best.”


About FaceFirst

FaceFirst helps customers create safer communities, great customer experiences, and personalized service through face recognition and AI. Using the FaceFirst platform, retailers, transportation centers, law enforcement agencies, and other organizations can prevent crime and improve customer engagement while growing revenue. FaceFirst is highly accurate, scalable, secure, and private. The platform enables a full range of face matching, customer engagement, mobile notifications, access control, and forensic face recognition capabilities. For more information, go to


About Comparably

Comparably is a leading workplace culture and compensation site with a mission to make workplaces more transparent and rewarding. Employees can access the platform’s salary comparison tool, rate their companies and CEOs, and see what workplaces are really like through the lens of comprehensive and structured data based on gender, ethnicity, age, experience, department, location, education, and company size. With nearly 10 million ratings from employees across 50,000 U.S. companies since its 2016 launch, Comparably has become one of the most trusted third-party sites for workplace culture and fastest growing SaaS solutions for employer branding. For more information, go to

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