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Privacy Policy

Face Recognition Privacy Certification


FaceFirst, Inc. is committed to safeguarding the privacy of our website visitors. This policy sets out how we will treat your personal information.

Notice to EU visitors: we use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and privacy policy.


(1) What information do we collect?

We may collect, store and use the following kinds of personal data:

(a) information about your visits to and use of this website;

(b) information that you provide to us for the purposes of contacting us about our products and services, inclusive of inquiries from the press, members of the entertainment community, legal community or any other purpose. By giving us your information through a Web form, you consent to allow FaceFirst to store and process your information so that our team can contact you.

We may collect, store and use non-personal data about your visits to and use of this website.

(c) FaceFirst uses information collected to provide you with the information you request. FaceFirst may use information collected to provide you with additional information about our services, partners, promotions, and events. FaceFirst may also use information collected to improve our Websites and Services. We do not sell, rent, or trade personally identifiable information with third parties for their promotional purposes. We may share information collected with other companies that work on our behalf to better serve you.


(2) Information about website visits

We may collect information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and number of page views. We may use this information in the administration of this website, to improve the website’s usability, and for marketing purposes.

We use cookies and similar technologies (web beacons, tags, Javascript, etc.) on this website. A cookie is a text file sent by a web server to a web browser, and stored by the browser. The text file is then sent back to the server each time the browser requests a page from the server. These cookies enable the web server to track overall usage, determine which areas you prefer, and customize your experience by recognizing you. 

FaceFirst uses both session-based and persistent cookies. Session cookies only exist during a single session and disappear from your computer as soon as you close your browser software or turn off your computer. Persistent cookies, however, stay on your device after you close your browser or turn off your device.  

We may use anonymous cookies to record non-personal information such as website activity, date and time of visit, and domain type. We may use this information for retargeting purposes.

Please note that many web browsers allow you to refuse to accept cookies. You have the ability to disable cookies, however it may limit your use of certain features or functions on our websites or services and have a negative impact upon the usability of many websites, including this one.

The following are types of cookies and how you can manage your settings: 

Functional cookies – These cookies allow us to store information about you such as where you’re from, which language you speak and other factors that help us optimize your user experience. We use third-party technology (e.g. Google Analytics) in order to track and analyze this information. To manage the use of functional cookies on FaceFirst websites, please consult your individual browser’s settings. You can opt out from data collection by Google Analytics by downloading and installing the following browser add-on here. Here is some additional information on how to control functional cookies using your browser settings. Here is a resource to learn more about how to manage privacy and storage settings for Flash cookies.

Advertising cookies – FaceFirst may use cookies that are delivered by us or third party solutions that are used to show you ads for FaceFirst products or services that might interest you and to better manage and track your ad preferences. We may also use third party solutions that recognize you across different devices and sites. Third parties may use this information to tailor their advertisements to your interests. You may see their advertisements on other websites or mobile applications on any of your devices. This process enables us to better track and manage our marketing campaigns.  

Required cookies – These cookies enable us to identify you when you are returning to our site and process online requests. Since these cookies are essential to our site’s operation, there is no option to opt out of required cookies.  

We may send a cookie which may be stored by your browser on your computer’s hard drive. We may use the information we obtain from the cookie in the administration of this website, to improve the website’s usability and for marketing or sales purposes. We may also use that information to recognize your computer when you visit our website, and to personalize our website for you.


(3) Using your personal data

Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

In addition to the uses identified elsewhere in this privacy policy, we may use your personal information to:

(a) improve your browsing experience by personalizing the website;

(b) send information to you which we think may be of interest to you by post or by email or similar technology;

(c) send to you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology.

(d) provide other companies with statistical information about our users. Note that any such shared information will not be used to identify any individual user.


(4) Using your non-personal data

Non-personal data may be collected and shared to provide relevant and targeted advertisements through retargeting. All data is anonymous and cannot be used to identify the visitor. 


(5) Other disclosures

In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:

(a) to the extent that we are required to do so by law;

(b) in connection with any legal proceedings or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).


(6) Security of your personal data

We will take reasonable precautions to prevent the loss, misuse or alteration of your personal information. Of course, data transmission over the Internet is inherently insecure, and we cannot guarantee the security of data sent over the Internet.

In the event that you are a FaceFirst, Inc. customer logging into our support portal, be advised that you are responsible for keeping your passwords confidential. We will not ask you for your passwords.


(7) Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.


(8) Third party websites

The website contains links to other websites. We are not responsible for the privacy policies of third party websites.


(9) Contact

Please contact FaceFirst, Inc. if you have questions about this privacy policy.

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