Deal brings together leading retail face matching solution and leading cart-based theft prevention technology and investigative services
AUSTIN, TEXAS, February 4, 2025 — FaceFirst, a leading provider of face matching software for life safety and loss prevention, announces its completed merger with Gatekeeper Systems, a global provider of loss prevention technology and services. FaceFirst is deployed in top U.S. retailers, including grocery, home improvement, luxury apparel, and discount department stores, as well as in hospital, casino, shipping, and distribution center environments. Gatekeeper Systems has five global offices with operational systems in 58 countries and has served the asset protection and loss prevention industry as a partner with retailers for more than 26 years.
As a result of the merger, Austin-based FaceFirst, Inc. will become a subsidiary of Gatekeeper Systems, Inc., headquartered in Foothill Ranch, California. Robert Harling will lead the merged company as CEO. FaceFirst Chairman and CEO Dan Merkle resigned effective immediately and will support the transition as an independent advisor. FaceFirst President Dara Riordan will retain that leadership role and serve as senior vice president of business development for the combined company.
“I am so appreciative of our FaceFirst team,” Merkle said. “Together, we have built a lifesaving security solution, forged strong relationships with our valued clients, and earned a reputation as trusted thought leaders for AI effectiveness, consumer privacy, data governance, and risk management. Our mutual clients have already come to understand the complementary nature of our solutions. I believe that with Gatekeeper Systems, our vital face matching technology will protect millions more employees, customers, and communities.”
“We have worked hand-in-hand with FaceFirst over the years for some of our key customers,” said Gatekeeper Systems CEO Robert Harling. “FaceFirst and Gatekeeper Systems have been incredibly fortunate to play integral roles in the loss prevention and security ecosystem. This merger of two great companies will enhance that ecosystem to better serve our retail partners. We are intensely focused on protecting people, and the FaceFirst solution does just that. This is the first of many steps to build an even more robust platform to protect people, products, and profits.”
About FaceFirst
FaceFirst is a global leader in highly effective face matching software that leverages artificial intelligence and human decision-making to prevent violence, theft, and fraud. We design our patented video analytics platform to be fast, accurate, and scalable while maintaining high levels of security, privacy, and accountability. For more information, please visit facefirst.com.
About Gatekeeper Systems
Gatekeeper Systems’ patented technology is the cornerstone of loss prevention solutions and services. Our expanded suite of intelligent cart products and services offers technologies for every retailer’s needs. Our systems improve safety, minimize merchandise loss, bring critical insights into both cart and theft behavior and, ultimately, improve store profits. With more than ten million enabled carts protected by our loss prevention systems, we serve the majority of retailers worldwide. For more information, please visit gatekeepersystems.com.
Comentarios