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FaceFirst Chief Operating Officer Dara Riordan Promoted to President

AUSTIN, TX – FaceFirst, Inc announced that current Chief Operating Officer Dara Riordan has been elevated to the role of president effective November 1, 2021. Riordan will retain her COO title, and she will continue to report to CEO and Chairman Dan Merkle. Since becoming COO in 2020, Riordan has been a driving force behind growth and transformation at FaceFirst.

”The board and I are delighted that Dara will lead FaceFirst into its next stage of development,” Merkle said. “Dara has been instrumental in the planning and execution of our business strategy, and she modeled leadership for our employees, partners, and clients. With her guidance, we are confident of innovation and growth.”

Riordan oversees FaceFirst’s business strategy, operations, planning, sales, product, global services, and marketing. She joined FaceFirst in February 2019, after 14 years at Johnson Controls International in senior leadership sales and strategic leadership roles. Riordan helped lead FaceFirst through its pandemic response and executive transitions. She guided growth strategy, drove operational efficiencies, and significantly accelerated the company’s market footprint.

“I am truly honored to be named president and look forward to contributing to the mission of this amazing company and accelerating our momentum,” Riordan said. “We’ve established a bold new vision that will be key to creating safer communities. I am inspired by our team and committed to delivering on our innovation pipeline, which can improve the lives of people around the world. Artificial Intelligence adoption is growing, and I’m excited about our business and the opportunities in front of us.”

Riordan received her bachelor’s degree from Loyola Marymount University in Los Angeles, California. She is active in community and industry associations, including the Loss Prevention Foundation.


FaceFirst helps customers create safer communities, improve customer experiences, and provide personalized service through facial recognition and AI. Using the FaceFirst platform, retailers, transportation centers, healthcare providers, and other organizations can help prevent crime, reduce violence, and increase customer engagement. The FaceFirst platform is designed for accuracy, scalability, security, and privacy. The platform enables a range of surveillance and customer engagement benefits using mobile, access control, and desktop forensic face recognition capabilities. FaceFirst offers a robust API and SDK for integration into various systems and platforms. FaceFirst is designed, developed, and supported in the United States.


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