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FaceFirst hires LP veteran Mike Wiley as Vice President, Product

For immediate release


September 20, 2022

AUSTIN, Texas – FaceFirst, Inc, a global leader in face matching technology, today announced the appointment of Mike Wiley to Vice President, Product. Wiley was most recently Everseen Ltd.’s vice president of customer insights, analysis, and ROI. At FaceFirst, Wiley will be responsible for the end-to-end product life cycle, including market analysis, product vision and strategy, UX designs for client needs, roadmap creation, release planning, and requirements gathering.

Wiley brings more than 25 years of AP and life safety experience. He led asset protection teams, investigation teams, operations projects, and reporting and analytics while with The Home Depot. Wiley also served as a director in asset protection and front-end operations at Walmart, where he led complex point-of-sale and returns enterprise-level technology initiatives.

Following his successful retail career, Wiley’s focus at Everseen was reporting and analytics, product development for customer facing tools and mobile apps, development of exception reporting, and providing customer facing insights and ROI. Wiley earned a criminal justice degree, and he spent his early career in public and private security.

“Mike is a visionary with a proven track record of success,” said FaceFirst President Dara Riordan. “As FaceFirst develops new features and products to support retail life safety, Mike’s wealth of experience with AI and retail loss prevention makes him a perfect fit. We’re dedicated to supporting retail and building technology that keeps stores, employees, and customers safe. We are confident Mike’s new role will be instrumental in our continued success.”

About FaceFirst

FaceFirst is a global leader in highly effective face matching systems for retail clients. FaceFirst’s software leverages artificial intelligence and human oversight to help retailers prevent violence, theft, and fraud in their stores. Our patented video analytics platform is scalable, fast, accurate, and ethical, while maintaining the highest levels of security, privacy, and accountability. FaceFirst is proudly designed, engineered, and supported in the USA.


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